5 MINUTE FRIDAY

Things are changing. NO MORE 3 INSIGHTS EACH WEEK.

Now, I’m just going to pick ONE thing and do a deep dive into it.

Let’s go…

DESIGN DIRECTION.

I’ve spent a lot of time working this week on design direction & branding. Most companies that have built magnetic brands all sell products.

Think of some of your favourite brands. What are they? Why do you vibe with them? Now, look at what they sell.

All product-based.

So I’m trying to figure out how magnetic branding can be done for service-based businesses.

This is still something I haven’t cracked yet. Here are some cool things that I spent time studying…

Layout Practice:

Get some random images and turn them into hero landing pages.

Task: Make the caption match the image & brand.

Goal: Be able to use imagery & captions to clearly deliver ONE message.

Design Analysis:

Task: Analyse a brand that inspires you.

Describe the vibe using adjectives. 

Goal: Deeply understand what makes a brand special. 

Extract the process for your own brand (adjectives).

Now, reverse engineer this for your own brand.

Start with adjectives and let that direct your design.

FREE RESOURCES

1. ALL my free guides to help you take your agency from $0 to $30K/mo

Thanks for reading this.

Have a blessed week,
Anwar